What's cooking? Williams-Sonoma does a tremendous volume of email marketing all throughout the year. When they came to me, they were tired of the same old messages about price and quality. They were eager to find a fresh new recipe for selling mixers, poppers, fryers, and the rest of their products online. After spending a little time in the creative kitchen, I came up with the tasty ideas below.
I tried to put myself in the customers' shoes. Which explains why I now own so much kitchenware.
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